Different

Creation of a unique brand identity for a contemporary fashion label targeting adults aged 20-40. The logo, featuring a double-F transforming into the unequal symbol ≠, represents individuality and non-conformity (the two letterforms are placed upside down and looking in opposite directions). A bold color palette and modern typography complement the brand’s minimalist aesthetic. The accompanying campaign celebrates diversity and self-expression, showcasing individuals from various professions. Through powerful imagery and a simple yet impactful message, the campaign aims to inspire people to embrace their uniqueness.
_{2023 | Fictious Project}