THINK IT. DESIGN IT. T.ink IT.

My design philosophy ? I believe in ’less is more’, quality over quantity,
leveraging the power of simple and impactful solutions with the focus of clarity and order.
BRAND IDENTITY
They say people buy emotions and not products. I love crafting visual identities that communicate the essence of a brand and help companies connect emotionally to their target customers. Branding is not just about logos and colour palettes but strategy and essence.
# Logo design, visual identity kit, visual style guide, collaterals, gadgets
EDITORIAL
As a book lover, I particularly appreciate beautifully crafted covers and well designed layouts. I believe they play an important role in enhancing the content and the overall reading experience. I like jumping on editorial projects with the goal of bringing order, providing a face to a book and attracting readers.
# Book cover and internal layout, brochures, booklets, magazines
CAMPAIGN
Whether it’s a flyer, a banner, signs, social media posts and more, I enjoy thinking strategically about a campaign to convey a message, keep brand cohesion and connect with a target audience.
# Flyers, banners, posters, billboards, social media posts, gadgets
PACKAGING
I plead guilty of buying products nicely packaged just for the enjoyment of the experience. I appreciate the power of well designed packaging in attracting customers and connect emotionally with them. Good packaging communicates quality.
# Packaging, gadgets
















Data Tales
“Her commitment to excellence was evident in our seamless interactions, organised phone calls, and direct meetings. I felt completely comfortable sharing every idea, no matter how small, and she absorbed it all, using what was relevant and discussing the rest with me honestly. The final product was stunningly inspiring. Irene went above and beyond.”

Be my witness
“Simply fantastic: in efficiency, availability, respecting deadlines, professionalism and knowing how to work in a team. Highly recommended.”